Fandol / Limelight Social: App Launch, Indonesia
Launching and growing the subscriber base of Fandol, a Beijing-based entertainment app, as it entered the Indonesian market.
8.9K
TikTok followers within 3 months, up from 1K, alongside subscribers growing from 3K to 9K.
The objective: launch and grow Fandol’s subscriber base in Indonesia (an entertainment app originating from Beijing, China) with no local market presence to build on.
Activities & OKRs
- Developed a go-to-market plan covering digital marketing, video production, and year-long offline events
- Collaborated with headquarters teams in Beijing and Hong Kong on technical implementation
- Tracked and analyzed campaign performance, reporting regularly to the Director
- Managed and optimized social media ad campaigns to support ongoing initiatives
- Coordinated with vendors and third parties to ensure smooth campaign execution
Results within 3 months
TikTok followers grew from 1K to 8.9K, with weekly averages of 2.1M people reached, 2.9M video views, and 5.7K profile visits. Instagram reached 726K people with 4.3K engagements. Fandol app subscribers grew from 3K to 9K.
Shop revenue reached a 2.97 ROAS and IDR 29 million within 2 months, with a projected potential of IDR 159 million per quarter.
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