Selected work, indexed by category.

Six engagements across paid media, growth marketing, social & branding, e-commerce, influencer/KOL, and analytics.

01
Paid Ads

Deus Ex Machina: Meta Ads Growth (SEA)

Maintained online positioning and grew online revenue with a full Meta Ads strategy.

6x ROAS, 5x higher CTR vs. account average
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02
Growth Marketing

Fandol / Limelight Social: App Launch, Indonesia

Go-to-market plan spanning digital marketing, video production, and offline events.

TikTok 1K → 8.9K, subscribers 3K → 9K in 3 months
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03
Social & Branding

Karuizawa: Brand Launch & Social Campaign

Brand guidelines, social content, and website launch for a premium 2023 launch.

IDR 250 million in sales within the first 3 weeks
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04
Website Campaign

Bintang SMA 2020: Pocari Sweat

360 microsite campaign launching an online talent search during the pandemic.

12K registrations in 1.5 months, online-only
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05
Influencer & KOL

Menara Astra: KOL & Influencer Launch

KOL and social campaign building awareness for the Menara Astra launch and its CSR initiative.

825K+ reach, 946K+ impressions organically
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06
BI & Analytics

Business Intelligence & Analytics Projects

Data collection, transformation, modeling, attribution, and visualization work.

Reporting infrastructure built for data-driven decisions
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