Karuizawa: Brand Launch & Social Campaign
Supporting a premium-positioned product’s 2023 brand launch with guidelines, social content, and a lead-generating website.
IDR 250M
In total sales within the first 3 weeks of launch.
The objective: support the brand launch in 2023 and attract new customers.
Activities & OKRs
- Developed brand guidelines emphasizing the premium positioning of the product
- Managed social media content and giveaway activities to increase awareness and engagement
- Launched the official website to capture and convert leads
- Provided support for e-commerce operations and campaigns
Results
The brand gained 1,000 new organic followers within five months, totaling 7.8K followers as of August 2024, and reached 386K people in that same window. Sales hit IDR 250 million within the first three weeks of launch.
···
Want results like this for your brand? Get in touch →