360 Website Campaign: Bintang SMA 2020 by Pocari Sweat
Launching an online talent search for the first time during the pandemic, to engage and inspire a youth audience.
12K
Registrations in 1.5 months, entirely online, nearly matching the prior year’s full nationwide offline tour.
The objective: launch an online talent search for the first time during the pandemic to engage and inspire a youth audience, with no offline tour to fall back on.
Activities & OKRs
- Collaborated with a third party on microsite development, including the wireframe, features, and content plan
- Boosted online registration and participation through targeted social media campaigns
- Coordinated with media and KOL agencies to amplify campaign reach and engagement
Results
The campaign achieved 12,000 registrations within 1.5 months (entirely online) compared to 17,000 registrations from the previous year’s nationwide offline tour. Nearly matching a full nationwide tour’s turnout, in a fraction of the time, launched from scratch during the pandemic.
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